The #SomethingGood campaign inspired 1 million people to engage with our brand on social media to raise $1M for the Life is Good Kids Foundation. Each #SomethingGood shared = $1 for kids in need.
As the lead copywriter of #SomethingGood, I wrote everything from CTAs (paid & organic) for Facebook, Instagram, and Snapchat to a quiz on finding your happy place.
Over 1 million people engaged by using the hashtag #SomethingGood or by liking our posts.
Through the devoted Life is Good community’s good vibes (e.g., clicks and comments), we achieved our goal and raised $1M for kids in need.
Along the way, we teamed up with other like-minded brands and famous folks like Katie Couric, Olympian Aly Raisman, Sir Richard Branson, and Sir Ringo Starr.
That’s right. We got two Sirs.
Below are some of my highest-engaged posts. And there’s more social copy here.
Why does a t-shirt brand have a podcast? To get real with unique guests like Ringo Starr, Katie Couric, Olympian Aly Raisman, and Scott Avett of the Avett Brothers. And also to play ping-pong for charity.
In collaboration with the co-founders of Life is Good and my team, I wrote engaging, unique questions for the guests along with all brand marketing and social copy.
As of October 2019, the Ping Podcast was one of the top 15 downloaded podcasts in America.
At MullenLowe, our team wrote brand and social copy for the launch of FAGE CROSSOVERS. Because these unique flavor combinations were bold and adventurous (e.g., tomato-basil yogurt), our goal was to write artful yet yummy copy.
If you’re wondering, the chocolate and coconut flavor was my favorite.
JetBlue has a different approach to airline credit cards. When you use the new JetBlue Card, you earn points quickly. Really quickly. And probably a whole lot faster than you’ll be ready for.
To illustrate this, we created an integrated campaign with three TV spots.